Blue Ocean Beach is located at the end of Jl. Arjuna (Double Six) and is a favorite with tourists and expats alike. Easily reached from Kuta via a 10 minute ride up Jl. Pantai Kuta and Jl. Legian, Blue ocean Beach can be a cool place for a lazy afternoon. The sand is not quite the same shade of white as in Kuta. In fact it is a sandy brown color. The attraction is the low key level of beach vendors compared to the high-intensity of the vendors in Kuta. You can actually enjoy sitting on the beach, or under a shade without getting pestered the whole time.
Jl. Arjuna also has plenty of beach-side restaurants including Zanzibar, Cafe Warna (currently being remodeled) and The Blue Ocean. For the evening De Ja Vu makes a great launching pad combining a Spy Bar up market feel with the crashing waves only 40 meters away.
Blue Ocean is also a bit of a pick scene and you will find eagle-eyed expats trying to nonchalantly be noticed. While I was sitting writing this a local bartender practiced juggling bottles on the sand, getting ready to impress the tourists later that evening.
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You can park cars and motorbikes right next to the beach although it can be tight. Best time to come is after 3pm.